ADVANCED BUSINESS WRITING

Business Writing

Effective business writing skills are vital for success in both the academic field and the workplace as communicating in writing has become a key tool for   business and relationship development.

From the most routine informal email, to the highly structured formal report, every written communication is an opportunity to impress, influence and increase collaboration.

Poorly written business correspondence creates a negative impression. It also hampers productivity as the meaning is often unclear and can consequently   lead to legal implications. A business communiqué should be concise, clear and powerful, not ambiguous.

Managers at all levels, whether or not English is their primary language, will  benefit from this Programme to help them shape the right message inside or outside the organization and equip them to use concise and appropriate words,  avoiding  judgment errors.

The participants will gain exposure to various aspects of professional business writing skills, whilst achieving the specific results  stated below;

  • Understand the role of business writing in the contemporary corporate world.
  • Developing an understanding of different business documents used in the current context.
  • Ability to write and develop content for any type of business document.
  • Ability to a create positive impression on the readers through quality and error free content.
  • Master the art of analytical thinking and transferring thoughts to effective writing  at the level required for professionals in senior management positions

Middle- senior management level executives who are reasonably versed in English writing skills, grammar, vocabulary, spelling, style etc

2 days

These coaching sessions will confined to a small group of professionals, providing personal attention to individual participants.

The learning experience will be through a mixture of practical sessions, demonstrative lectures, and self-study exercises. During the sessions, participants will be introduced to underlying concepts and principles of the course topics and will be introduced to the general practices, norms and rules in Business Writing.

The practical sessions will provide participants with chance to work in smaller groups, interacting and sharing experiences with professional collages and individually on exercises specific to the session. Participants are also expected to spend significant time on working independently by attending to the take home assignments and course work given to enhance the learning experience.

  1. Importance of Business Writing & Fundamentals of Communication
  2. Independent and critical perspectives for business writing (Analytical thinking)
  3. Matching the Tone and Style to Suit the Reader
    • Understanding the recipient
    • Reader-Friendly
    • Formal, Semi-Formal and Informal Writing
    • The Reader as Your Main and Major Customer Knowing the Needs of Your Reader
    • The Impact of Tone and Style on Your Reader
    • Terminology

4. Business Writing

a. Business Letters

  • Responding to difficult Situation
  • Sales Letters
  • Order Letters
  • Complaint Letters
  • Acknowledgement Letters
  • Cover Letters
  • Inquiry Letters
  • Follow-up Letters
  • Letter of Resignation
  • Recommendation Letter

b. Memos

c. Emails

5. Conducting Meetings

  • Preparing Agenda
  • Preparing for the meeting